Closing BracketsThe catalogue is the menu we draw a scope from. The offer is still one project, one price. 30 things we can put in a scope, grouped by the five lines of work and described in full. Nothing is priced here — scope comes first, then one fixed price for exactly that scope.
Fixed price · from the published bands
One agent, one job letter. Everything below is a line that can appear in that letter; the price bands are on the Build-a-Bot page.
The usual way in: one agent doing one task you hand it.
The job letter names the task, the tools it may act in (CRM, email, calendar, your website), the person it escalates to and the condition that stops it. Wired, piloted against your real records, then run in production. Typically 21 days, with 30 days of stabilising included.
More tasks means a change order or a second bot.
When the first job is running, the next one is scoped the same way: a new line in the letter with its own rule, or a second agent if the tasks do not share tools. Never an open-ended roster.
The integration work when the tools are messy.
Connecting the agent to your CRM, ERP, website, email or analytics, plus the secure data pipelines underneath. Your data stays yours and stays where you put it. This is what moves a job from the first band to the second.
Optional, monthly, and you can stop it.
Monitoring, cost control, model updates as they land, a monthly performance report, and one minor tweak a month. The agent keeps working without it; this keeps it correct as your business and the models move.
One screen that says whether this is working.
What the agent did, what it escalated, what it cost to run, and what it saved — with an executive summary view for people who will never open the detail.
One-time · fixed scope
Bought once, delivered against a written scope with real dates. Each one ends with something running that you own.
A professional, mobile-responsive 5–10 page site.
Custom design on your brand, homepage with real calls to action, about, services and contact pages, full mobile optimisation, and launch on your hosting and domain. Ends with a one-hour live handover.
An expanded 10–20 page site built to convert, not just to exist.
Custom content types and reusable blocks, advanced forms, considered navigation, and full blog, portfolio and testimonials sections. Full launch, two live training sessions, and 30 days of post-launch support.
A full overhaul, or a move off a platform that is holding you back.
Audit of the current site, then a new sitemap, wireframes and a rebuild from the ground up. Content migrates cleanly, speed, security and accessibility all improve, and everything is tested before launch.
A store that takes money reliably.
Product catalogue, cart and checkout flow, Stripe and PayPal integration, and inventory and shipping configuration. Tested end to end before it goes live.
The software behind the site, built in stages you can use.
A client portal, an internal tool, or the app your business runs on. Every stage comes off the floor as working software; APIs and integrations included where the scope names them.
Your site and your business tools, actually talking to each other.
Data mapping between systems, automation rules and triggers, full testing and error handling, and written documentation at handover so the next person can pick it up.
The brand foundation everything else gets built on.
Discovery session, mood boards, logo variations in every format, and a style guide covering colours, fonts, icons and usage rules. Includes social templates and two rounds of revisions.
The words, written by someone who has to make them work.
Sales and landing page copy, email and micro-copy, keyword integration that does not read like keyword integration, and two full rounds of revisions.
One-time · part of a build, or a standalone audit
The bar every property we ship clears. On a property you already have, each one is an audit with the fixes attached.
Core Web Vitals, fixed.
Performance audit, image compression, caching and CDN configuration, and code and database optimisation, with before-and-after numbers.
A full audit and the remediation to go with it.
WCAG AA audit, then fixes for alt text, colour contrast, keyboard navigation, ARIA and screen-reader compatibility. Re-tested after the fixes land, with a report you can show.
A one-time pass over everything an attacker looks at first.
SSL, firewall configuration, malware scan and removal, login hardening with two-factor authentication, automated backups, and a written security report.
The foundation, done once and done properly.
Technical audit and fixes, on-page optimisation across titles, descriptions, headings and alt text, keyword research on 5–10 high-value terms, Search Console and Analytics integration, and sitemap submission.
Measurement wired up so the numbers mean something.
Event and conversion tracking, a dashboard template, and a live walkthrough so your team can read it without us.
Monthly · take one or several
The work that only pays off by being done every month. Each one is its own line with its own report; nothing is bundled.
Hosting, updates, backups and the small stuff.
Hosting and domain management, platform updates, content tweaks up to six hours a month, daily automated backups, and quick bug fixes with an emergency route.
Rankings watched and nudged, monthly.
Monthly technical and ranking checks, minor on-page tweaks, keyword rank tracking, and a report that says what moved and what we did about it.
Winning the map, not just the page.
Google Business Profile optimisation, citation building, review management, and monthly local rank reporting.
Someone whose job is your ad account.
Campaign structure, keyword and negative keyword research, ad copy and landing-page alignment, then monthly bid adjustments, testing, reporting and a strategy call.
Four to twelve pieces a month, written to rank.
Blog posts, articles or landing page content with keyword-focused research, custom images or graphics, and publishing handled.
Sequences that keep selling after the first click.
Custom automation flows, list segmentation, scheduled campaigns, and performance tracking with optimisation each month.
More good reviews, faster answers to bad ones.
Continuous monitoring, review responses, automated review request flows, and monthly reporting. Often the first job people delegate to Build-a-Bot instead.
Same traffic, more customers.
A/B testing, heatmap and user behaviour analysis, funnel optimisation, and a monthly testing cycle with results written up.
One-time · fixed scope
A straight answer on where a bot pays off and where it does not. Most of these end as a job letter rather than a deck.
Where AI pays off in your business, and where it does not.
Process and tech-stack audit, data readiness evaluation, and a prioritised roadmap with the reasoning shown and the running cost of each recommendation named. Usually converts into the first job letter.
So the thing you paid for actually gets used.
Two to four hands-on sessions, a prompt library written for your company rather than a generic pack, and policies covering what staff should and should not put into a model.
A hard look at what you are doing now, and a plan.
Audit of website, SEO, social and paid, plus competitor benchmarking. You get prioritised recommendations, a written roadmap, and a live presentation with time for questions.
Who is actually buying, in writing.
Competitor deep-dive, customer surveys and interviews, written persona documents, and a presentation of what it all means.
How we work
The same three on every engagement, bot or property. Plus one more: you own the code, and nothing is locked to a retainer for handover.
One document says what we build. If it is not in there, it is not in the price.
A timeline with actual dates on it, not a range that slides.
A single fixed price agreed before anything starts. No hourly billing.
One conversation
That is what the first conversation is for. Describe the problem rather than the service, and we will tell you which of the above actually applies — including when the answer is none of them.